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Kateřina Ceralová

Personal branding Show who you are and share your story

Personal branding photography and websites
for women who are changing the world.

1
personal brand photo shoots
1
happy clients
1
years specialising in personal brands
1
mission — empowering women
Why visibility matters

Being good at what you do is not enough. You need to be seen.

You may have an excellent service, a successful career, years of experience and dozens of happy clients. But if people cannot see you, they cannot discover why you are the right choice.

At a time when more content is being created than ever, what matters is not only what you do. How you present your work matters too. Your photographs show that there is a real person with a story, values and expertise behind the brand.

Build trust

People do not buy only a service or product. They choose a person they trust.

Attract the right clients

When you show who you truly are, you attract people who connect with you.

Stand out from competitors and AI

Your story, experience and personality are qualities no generator can replace.

Become memorable

People do not remember a list of services. They remember people and how those people made them feel.

Services

How I can help your brand

Every great brand begins with an even better story. Let me help you tell yours.

Photography

  • Personal branding & business portraits
  • Corporate & team photography
  • Event photography

Strategic photographs that work as a practical marketing tool.

Explore photography

Websites

  • WordPress websites
  • Vibecoding

Websites that look distinctive, work beautifully and support your business.

Explore websites

Mentoring

  • Personal branding photography
  • Personal brand strategy

Develop your photography skills and build a strong, recognisable personal brand.

Ask about mentoring
Kateřina Ceralová, personal branding photographer in Prague
Why work with me

A guided, thoughtful experience from start to finish

Feel confident being seen

I guide you through the entire process and help you show who you are and tell your story.

We plan everything together

We clarify who you are, how you want to be perceived and whom you want to reach. Then we shape your visual presentation around it.

Efficient and practical

The process is clear and efficient, with no unnecessary stress and full respect for your time.

Always learning

To be a valuable partner, I continually develop my expertise in photography, websites and marketing.

A photography studio in central Prague

At Drtinova 10 in Prague 5, close to Anděl.

Satisfaction guarantee

If you are not happy with my work, you do not pay.

Kateřina Ceralová, brand photographer in her Prague studio

Working with me feels more like having coffee with a friend.

Ready to begin?

You do not have to feel ready to get started.

Take the first step.
I will guide you through the rest.

Not sure where to begin? That is completely normal.

Most of my clients initially do not know where to start. They are unsure how to present themselves, what to say, which photographs they need or how to look professional while still feeling like themselves. That is exactly where I can help.

I found my way to photographing women after years of parental leave and burnout, at a time when I needed to rediscover who I was. As a mother of three daughters, I understand how easy it is to put everyone else first and lose sight of your own ambitions.

For a long time, I did not feel comfortable being the centre of attention. I preferred supporting and celebrating others to talking about myself. That is why I understand women who do not naturally enjoy the spotlight.

I know what it is like to wonder whether you are too much or not enough; whether you look professional and authentic, or whether you have anything valuable to offer at all. I also know that if people cannot find you, they cannot choose you.

That is why I look beyond a set of photographs or a website. I see your brand as a whole. I help you define whom you want to serve, how you want to be perceived and how to present your work in a way that earns trust. Whether we create brand photographs, a new website or both, I guide you step by step from strategy to the finished result.

Testimonials

What my clients say

Kateřina Švindrochová

“How many times had I been disappointed? Beautiful websites, polished LinkedIn posts and impressive testimonials — then the reality was poor communication, chaos and careless work. Those experiences cost me time, money and trust.
So I kept putting off a personal branding shoot. My profile picture had been a photo from my cousin's wedding for years. Then I saw photographs Kateřina had created for my clients, and suddenly I was ready.
The whole process was a textbook example of customer experience: quick responses, clear communication, a thoughtful questionnaire, excellent organisation, a versatile studio and a style without clichés.
Most importantly, the result was not a retouched alter ego. It was me, simply shown in my best light.
The journey from Ostrava to Prague took a whole day, but it was worth it. Professional freelancers still exist. I recommend both Katka and stylist Tereza Vokounová — the photographs speak for themselves.”

Kateřina ŠvindrochováAI | EdTech | Service & Learning Design
Naďa Seidlová

“There are some things I will probably always dislike — photo shoots, for example. I get nervous, sleep badly the night before and worry about my make-up, hair, expression and posture.
Then there is Kateřina Ceralová, who always saves the situation — and my photographs.
A shoot with her is fun, like having coffee with a friend. Nothing feels annoying, awkward or strange. It is genuinely enjoyable, even when I do not feel at my best.
And the results? Outstanding.
Thank you for making me look rested and for sending me photographs in which I feel beautiful and confident, yet still completely like myself. I will once again use them everywhere with enthusiasm.
If you want personal brand photographs, contact Katka. No one could do them better.”

Naďa SeidlováMarketing Manager, Defence Hub CzechInvest
Eliška Hynková

“I am absolutely delighted with my photo shoot with Katka. From our first contact to the delivery of the finished images, everything was professional and flawless.
I was particularly impressed by her detailed questionnaire at the beginning of our collaboration. It helped her understand not only what my company does, but also its unique character and the values I want the photographs to communicate. No other photographer had done this, and it truly sets her work apart.
I felt comfortable and relaxed during the shoot, which is essential when I am in front of the camera as the face of my business. The atmosphere was excellent and the process was quick and efficient.
The final images are wonderful. Katka genuinely captured the essence of my company, and I now have visual content that reflects my vision and will support the continued growth of my brand.
If you are looking for a professional, efficient brand photographer who creates a welcoming atmosphere and understands how to express a company's identity visually, I wholeheartedly recommend Katka. Her work is an investment that truly pays off.”

Eliška HynkováSenior FMCG Marketing Specialist | Product · Brand · Trade
Barbora Krysličková

“We have worked with Katka through the Inspire & Impact Network for a long time, and she has become an essential part of our events. I value both the consistently high standard of her work and her exceptional client-focused approach. Katka is reliable, perceptive and independent, while remaining wonderfully human. She moves naturally through an event without disrupting it, yet captures every important moment and emotion.
Her photographs have a consistent style and are full of smiles, genuine emotion and natural moments. They express the atmosphere of our events perfectly and work equally well for our community, communications and marketing.
I also deeply appreciate how quickly she delivers the photographs. We can share the momentum almost immediately — attendees receive their images the next day and can share the experience while the emotions are still fresh. That is incredibly valuable for events and community work.
Working with Katka is a dream. Her combination of professionalism, quality, warmth and reliability is difficult to find. Thank you for everything.”

Barbora KrysličkováCommunity & Events Manager, Inspire & Impact Network
Martina Kubátová

“I discovered Kateřina on Instagram and, after following her work for a few weeks, knew she was the photographer I wanted for my brand images. We had two video calls before the shoot to plan everything together, and I knew I had made the right choice.
The session was relaxed and natural, and Katka took away all my nervousness. She knows exactly what to recommend and how to guide you. I would happily return to her for more beautiful photographs.
If you are choosing a personal branding photographer, I wholeheartedly recommend Kateřina. The relaxed shoot, beautiful and practical studio, and final photographs all captured the brand I wanted to create. Thank you.”

Martina KubátováCoach
Alexandra Lemerova

“The whole experience exceeded my expectations. From the first moment, Kateřina combined a high level of professionalism with a friendly, open personality. She worked quickly and efficiently while creating an atmosphere in which I felt completely comfortable and welcome.
I am also grateful for her help choosing my outfits. Her attention to detail helped us create a look that suited both my brand and me. The session took place in her bright, inspiring studio, which added to the distinctive character of the photographs.
Working with Kateřina was enjoyable, natural and effortless. Her passion for photography and her ability to create an atmosphere that is both friendly and professional set her apart. I recommend her without hesitation to anyone looking for a talented photographer who can capture the essence of a brand with ease and style.”

Alexandra LemerovaTalent Acquisition · Entrepreneur · Executive search · Mentoring at Personal Connect
Jana Havlenová

“What an experience! Before the session I completed a questionnaire and sent a mood board showing the feeling I wanted and how I planned to use the images. Kateřina and I then had a call to refine the details. I sent her my outfit ideas and received clear feedback on what would and would not work.
A make-up artist was ready at the studio on the day, and Kateřina was incredibly patient and encouraging. I appreciated her calm manner and excellent instinct for the right pose. She even taught me a few tricks that I now use in everyday photographs. The final result is wonderful — I could place the images straight into my original mood board.”

Jana HavlenováFundraising, Vlček Family Foundation
Barbora Šádková

“Katka achieved something I consider a small miracle: she captured me as I truly am, without stiff poses or forced expressions.
The whole session had such a welcoming atmosphere that my nerves disappeared within the first few minutes. Katka has an excellent eye for detail and gives guidance so naturally that nothing feels staged.
The photographs exceeded my expectations. They are professional enough for my business while reflecting me perfectly. That is exactly the balance my brand needed, and thanks to Katka I now have it. I recommend her services wholeheartedly.”

Barbora ŠádkováMarketing Specialist
Daniela Odehnalová

“A personal branding shoot with Kateřina is exactly the kind of wow experience you want. I expected to agree on a date, discuss a few themes and have the shoot. I was very wrong.
First came an online call where we got to know each other and established the direction. Then there was a carefully designed questionnaire that helped me clarify what I wanted the photographs to communicate. Finally, the session itself was full of ideas, a relaxed atmosphere and extraordinary patience from Kateřina.
I love those moments when an experience exceeds every expectation, and this was one of them. If you feel the same way, Kateřina is the clear choice.”

Daniela OdehnalovaFinancial Consultant

Show what makes you different.

Inspiration, practical tips and behind the scenes

Follow me on Instagram

I share behind-the-scenes moments from photo shoots, personal branding tips and new work from my Prague studio.

@brandfotografka