A business portrait is often the first visual contact a potential client, employer or business partner has with you. It should look professional, but it should also feel believable and recognisably yours.
Start with where the photographs will be used
A LinkedIn profile, company website, press article and conference programme all need slightly different crops and expressions. Tell your photographer where the images will appear so the framing, background and orientation can be planned in advance.
If you need space for text or several formats, mention it before the session.
Choose clothes that support your role
Wear something that fits well, feels comfortable and reflects how you normally meet clients. Solid colours and simple shapes usually photograph well. Bring two or three options so we can create variety and choose what works best with the location and background.
Avoid anything you constantly need to adjust. If an outfit makes you feel uncomfortable, it will distract you during the session.
Pay attention to details
Check clothes for creases, lint and loose threads. Clean glasses and shoes, and bring a lint roller if you are wearing dark fabric. Small details are easier to solve before the session than in retouching.
Hair and make-up should still look like you
Professional hair and make-up can help you feel polished and confident, but the goal is not to turn you into someone else. Choose a natural style you recognise in the mirror.



Sleep, water and time matter
Try to rest, drink enough water and avoid scheduling the session between stressful meetings. Arrive a little early so you do not have to move directly from rushing through Prague to standing in front of the camera.
You do not have to practise posing
You are not expected to know what to do. I guide your posture, hands and expression throughout the session. It is useful, however, to think about how you want people to perceive you: approachable, confident, calm, energetic or authoritative.
Bring the right essentials
- two or three outfit options,
- the shoes and accessories you want to wear,
- a hairbrush, powder and lipstick for quick adjustments,
- glasses you regularly use,
- relevant props such as a laptop, notebook or product.
What happens during the session?
We begin slowly and review the purpose of the photographs. I guide you step by step and show you selected images as we go. This helps you understand what works and quickly builds confidence.



The most important preparation
You do not need to become more photogenic before your session. Come as yourself, with a clear idea of what the images should communicate. My job is to create the conditions, guidance and light that help you look confident and natural.


